Diederik Herbert has been part of the HQ team in Antwerp since the inception of Consono as Dynactionize NV in 2014.

He joined the company after a more than 30-year career with some of the biggest names in Belgian publishing, initially in office management and then in marketing and promotions.

His enthusiasm for motoring is reflected in some of the titles he worked for over the years, including leading Belgian car magazines AutoGids, Le Moniteur Automobile and AutoWereld from the De Persgroep publishing house.

For Mediabedrijf De Lloyd he also worked in planning and marketing for logistics publications De Lloyd and TransportEcho.

When he's not organizing day-to-day activities in Schillerstraat, albeit mainly remotely in recent months due to the Covid pandemic, he can usually be found beside the pool or exploring the countryside near his Spanish bolt-hole in Torrox above the Costa del Sol in Andalusia.